Year: 2017
Made with: Canon 80D, Adobe Premiere, Adobe After Effects
A product of my final year project on branding through architectural representation in film.
Instructors:
Prof. Arch Eran Neuman, M.Arch. Erez Klapper, M.Arch. Ayelet Karmon, M.Arch. Tamir Lavie
The Azrilei Center is a shopping mall combined with a transportation hub, located at the bottom of the iconic Azrieli Towers in Tel-Aviv.
In this short film, the center is given an utopian futuristic identity, using only cinematic tools (Framing, Compositing, Editing and Post-Effects) and choosing shots of technical elements and complex, layered spaces.
This is done in order to force the viewer to typecast and link the physical place with the values of commonly-known utopian cultures in sci-fi movies.
One of the first products of my research was a short video that uses iconic cinematic methods known for their use in horror films, to manipulate the perception of the Azrieli School of Architecture building:
Endless Azrieli walls 
One of the Azrieli buildings 
Triangular elevator shaft 
Escalator meeting point 
Underground parking fountain 
Representation example 
Video plans
Noyil 