Year: 2018
Made with: Rhinoceros, CityEngine, 3dsMax, Unity, Photoshop
This is the product of my architecture degree final project.
Instructors:
Prof. Arch Eran Neuman, M.Arch. Erez Klapper, M.Arch. Ayelet Karmon, M.Arch. Tamir Lavie
The project revolves around the concept of architectural branding through representation in film. The game explores the possibility to create and analyse spaces using only cinematic direction and production designing tools, in order to understand the proccess of planning a building in the experience-branding age.
One of the first products of my research was a short video that uses iconic cinematic methods known for their use in horror films, to manipulate the perception of the Azrieli School of Architecture building:
The final product is a game. Santa Claus was planning to build the best tower in the arctic, but his plans scattered around the globe, and now you have to snowboard your way through multiple iconic environments to get his plans back and build the tower.
Each part of the plan contain a “branding key”, a concept used by architects and real-estate companies to brand their building. Each key can be found in the origin of its branding concept, which is the location everyone thinks about when they think of this concept.
The Most Building Interior 
Game Storyboard 
The Most Building branded plans 
Game opening shot 
The Most Building with its landscape
Noyil 